Approximately the same proportions are observed by the hotel industry in Thailand: out of ten hotels, two are usually covered with an umbrella of a well-known hotel brand. And now let's list the distinctive features of the network hotels located in the Kingdom of Thailand.
Here they are, these distinctive features:
- stability and durability,
- the desire to maximize profits,
- planning your activities,
- division of labor, differentiation for managers of different levels and performers - specialists of different profiles,
- Presence of monetary insurance stocks.
Without knowing it, you have now read the main characteristics of international organized crime described by Russian and foreign criminologists. And here comes the moment of truth: the fact is that modern hotel networks function in full accordance with the laws by which organized criminal groups live.
According to some sources, initially the word "mafia", used to refer to organized crime, could be translated into Russian as "protector, patron" .Such patrons are the well-known hotel chains for modern hotels .In brackets, we note that organized crime today is trying to commit crimes without victims .From the activities of modern organized crime often benefit not only criminals, but also those who use their services .The same thing happens in the hospitality industry .
What, by and large, apart from marketing patronage, offers to private hotels a Four Seasons network that does not own anything other than a promoted brand? I repeat: the untwisted luxury hotel chain Four Seasons Hotels and Resorts does not own any hotel. To date, the hotel chain Four Seasons Hotels and Resorts includes 86 hotels, but the company Four Seasons owns shares in only three of them. And this is not the most egregious option.
For example, the consortium The Leading Hotels of the World, uniting under its brand 430 hotels, does not own any of these hotels .In these examples, the entire essence of modern hotel chains is enclosed: intimidating private hotel owners with horrors of the market, organized groups of hotel chains force small hotels to pay 10% of their income for so-called "marketing patronage", giving in exchange for money the opportunity to hang on the facade of the hotel nameplate of your grouping .Here is such a humane, completely legal business . However, we will return back to Thailand. A small network retreat I did to make it clear to you: 95% of the hotels in Thailand, regardless of the name on the facade - is a private family business. Therefore, I believe that the tourist has no reason to overpay for someone's trademark. This money will still be eaten by organized groups of hotel networks that rent offices in the central regions of the world's leading capitals and do not deny themselves anything.
The fact is that in Thailand the cost of living in a hotel reflects the real state of affairs. If the prices of hotels of the same category differ by twenty or thirty dollars per day, I can declare with full responsibility: the one that is more expensive is definitely better. There, the rooms are more convenient, and the breakfast is more substantial, and the view from the window is better, and the waitresses are prettier. There are no exceptions to this rule. Well, do not look at brands. Choose not what is prestigious, but what is good or unusual. And the names of hotels, by and large, is like that, an intangible sound.