Festivals in Sochi are beginning to be held from January, when KVN teams come to the resort to participate in the festival "KiViN in Sochi". The festival's headquarters are located in the halls of the hotel complex "Zhemchuzhina", and the final gala concert is held at the Winter Theater.

More often other festivals are organized there, including one of the most famous film festivals in Russia - Kinotavr. It takes place annually in early June (3-10 in 2012). Competitive films in Russian are shown in the Winter Theater or on the Theater Square in front of him, under official events "Zhemchuzhina" is allocated.

In October Theater Festival "Velvet Seasons" is held at the Theater Square, at the end of June in the "Festival" International Concert Hall dance tournament "Vivat, Russia! "In November, the children's Kinotavrik, in February, the Arts Festival and many others.

Holidaymakers are much more fond of the less solemn Sochi festivals:" The Beer Sea "in the middle of May in Zhemchuzhina, the July" Sweet Life "with its honey and sweets in the park behind the Winter Theater, maritime "SochiBotShow" at the end of August in the Sailing Center, etc.