The "Bon Marche" department store (Le Bon Marche) is the largest shopping center of the left bank of Paris. It is considered the oldest universal store in Paris, and its history is so fascinating that it deserves a separate book. For the time of its inauguration in 1852, it was filled with innovative ideas, which attracted public attention, although it caused some resonance. This is not surprising - just imagine: the abundance of a variety of goods at ... fixed prices, and no bidding! Such a Paris then did not see.

The name of the store "Bon Marche" translates as "a successful purchase," and it's no coincidence. During its prosperity, the department store attracted so many visitors that it allowed sellers to benefit from the number of units sold, without raising prices. This is what made the purchase in Bon Marche profitable for both parties - both for the buyer and for the seller. Today the department store does not lose its positions and offers along with expensive luxury brands a lot of excellent goods at quite democratic prices.

The history of the department store "Bon Marche" is very interesting and fascinating, it's just impossible not to pay any attention to it .Then the trader Aristide Busico together with his wife and two other partners owned a small department store .At the same time, Aristide tried to improve the turnover of the store by all means, constantly coming up with some innovations .This was not very liked by the partners, and soon they left the trade .And Aristide, on the contrary, took a loan to redeem his share of the store and fulfill his dream .The department store was designed by Gustav Eiffel (yes, that's the one you were thinking about right now!) And erected on the site of the former city hospital .

The department store "Bon Marche" was conceived exclusively for women, and everything was done for the sake of ladies .For the first time the goods could be touched and even tried on, which had never before been .But the prices here were fixed, the bargaining was simply out of place .In addition, Aristide Busiko came up with seasonal sales, first introduced the delivery to the house, as well as the purchase of goods by catalogs .Much attention was paid to advertising, and any of its methods: children were given balloons with the logo of the department store, for the first time the press and printed booklets were used .

Needless to say, the founder of the department store Aristide Busico was a genius of merchandising in the full sense of the word .And today the department store does not give up its positions, although the goods here are already offered not so cheap as at the dawn of its existence .This is one of the largest department stores in Paris, its sales area is 32 thousand .sq. .m .On the first floor in the customer service you can get all the necessary information, leave things for storage and t .e .Here everything that can be imagined is sold and bought: clothes, shoes and accessories, decoration materials, furniture and household goods, ornaments and decor, books, products, etc. .P.You can file a tax refund in the Detaxe zone on the third floor of the department store .

Practical information

To get to the "Bon Marche" department store it will be most convenient for you on the metro - you need the 10th or 12th metro line, Sevres - Babylone station.

Address: Paris, 24 rue de Sevres, 7e.

Phone: +33 (01) 443-980-00.

Opening hours: Monday to Wednesday and Friday: 9:30 - 19:00, Thursday: 10:00 - 21:00, Saturday: 9:30 - 20:00.